CROSS-CULTURAL COMMUNICATION IN MANAGEMENT: A REVIEW OF STRATEGIES ENHANCED BY FRENCH LANGUAGE AND MULTICULTURAL EDUCATION

Author:
Chika Unachukwu, Deborah Idowu Akinwolemiwa, Amina Catherine Ijiga, Blessing Osawaru, Beatrice Adedayo Okunade

Doi: 10.26480/wllcs.02.2023.50.57

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This research paper explores the pivotal role of cross-cultural communication in management, emphasizing the strategic significance of language, multicultural education, and tailored strategies. Investigating historical contexts and contemporary dynamics, the paper uncovers effective cross-cultural communication’s challenges, benefits, and outcomes. The transformative impact on organizational culture and success is evident from improved team performance to strengthened global market presence. The recommendations underscore the importance of cultural competency training, inclusive leadership, technology integration, and continuous education. Framed as an ongoing journey, the paper concludes that embracing cross-cultural communication is essential for fostering inclusive, innovative, and resilient organizations in our interconnected global landscape.

Pages 50-57
Year 2023
Issue 2
Volume 2