Abstract

Author:
Supriaman, Margareta Delladia, Hasanudin

Doi: 10.26480/wllcs.01.2024.30.32

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

The development of the tourism sector in a region has positive impacts on the community economically, socially, and culturally. Bengkayang Regency, which boasts various tourist attractions including Berawan Waterfall, requires effective strategies to enhance tourist interest. This study is a qualitative descriptive research evaluating the development strategies of Air Waterfall Berawan tourism potential in Kabupaten Bengkayang based on internal and external factor analyses. The study population comprises visitors to Berawan Waterfall, analyzed using the SWOT analysis method. Findings reveal that both internal and external factors influence tourist visitation rates to Waterfall Berawan. SWOT analysis serves as a strategic tool in planning and developing Berawan Waterfall tourism.